CCSUD has launched its new social marketing campaign in Cheshire recently.  After reviewing the results of the 2007 Cheshire Youth and Parent surveys it became very clear that there is a disconnect between what parents think their children are doing in terms of risky behaviors and what youth are actually partaking in.  We know that parents are children's first teachers and they want the best for them always.  We also know that parents' disapproval of substance use is the number one deterrent for youth experimentation and use of substances.  The problem is - parents don't know about this influence that they have.  Look for our posters around town or check out pages on this website that illustrate how parents can educate themselves and have an even more positive affect on their children.  Keep the conversation going - youth need to hear the message over and over again!  Parents harness your power!!!!